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GDPR: Update your Mailing Preferences Now | Novus Altair

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GDPR: Update your Mailing Preferences Now

The General Data Protection Regulation (GDPR) proposed by the European Commission will strengthen and unify data protection for individuals within the European Union (EU), whilst addressing the export of personal data outside the EU.

GDPR: Update your Mailing Preferences Now

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As of 25th May 2018, a new data protection regulation is coming into effect. At Novus Altair, we require your renewed consent to stay in touch with you. Click here to update your mailing preferences.

As you already know, we don’t contact you that often. However, if you still wish to receive future emails about industry-relevant events and news, blog updates and more. You will need to update your contact preferences.

If we don’t hear from you, you won’t hear from us – so don’t miss out. All you have to do is click the link below and fill in your name and email address, it’s as simple as that! Click here to learn more about GDPR. We also provide GDPR Consulting, is your business ready to comply with GDPR Regulations?

Click here to confirm your contact preferences.


What is GDPR?

In 1998, the Data Protection Act (DPA) was introduced by UK Parliament.

The main purpose of the Data Protection Act is to govern the processing of data on identifiable living people.

The technology landscape has changed so much, that this law is now significantly out of date and is not able to protect the individual as intended.

A prime example would be social media sites capturing personal data, profiling it, and selling it to advertisers, without the individuals explicit consent.

However, the General Data Protection Regulation (GDPR) under EU law, which was adopted on 27th April 2016 and will apply from 25th May 2018, will supersede the Data Protection Directive from 1995, and be significantly more stringent.

The main focus of GDPR will be to protect the personal data of all individuals residing within the EU, irrespective of where the company holding the data is based, and includes rules around holding, processing, profiling, maintaining and deleting that data to name a few.

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