E-mail Marketing
We provide fully managed IT support and technology solutions, including proactive maintenance and monitoring, 24/7 IT support, network administration and technology consulting. We’ll get to know your business inside out so we can recommend technology that will effectively address your unique business needs.
Service Overview
Email marketing has been an essential marketing toolkit since the general public started getting email addresses in the 1990’s.
Email marketing is currently seeing a huge resurgence in popularity, and the average open rate for email campaigns in the UK is at a record high of 21.3%. It’s fast, it’s cheap, and it’s highly effective – in short, it’s hard to see why you wouldn’t want to do it.
The average return on investment for email marketing in the UK is 2964%. That’s £29.64 for every £1 spent. (DMA, 2016)
Novus email marketing service is run by seasoned email experts. We know what works and we know that the old way of doing email is dead. The mass mailings sent out to your entire subscriber list indiscriminately. The overly persistent messaging that overwhelms your customers and ends up labelled as spam. The messages that sound great to marketers, but offer nothing to your customers.
In its place is the new breed of email that cuts through the clutter with highly targeted, personalised content that engages your audience and keeps them opening again and again. This breed of email generates tangible, trackable results for businesses, but not everyone has the skills or resource to get these results in-house.
That’s what we do. Get a free quote now!
A direct marketing campaign is nothing without a well-maintained list of opted-in contacts to send to. If you already have customer contact details, add these into your email service provider. If you need to build your subscriber list up, there are a wealth of ways to do it – Novus can help with this.
Our design team can create effective, eye-catching email templates that are perfect for your business. Our designs are on-brand and influenced by industry research to help you get the best results from your email campaigns. Whatever your email dream, we’ll work with you to turn it into a reality. Once we’ve got your email template design sorted, our developers can build it into a versatile, editable email template that you can use with your preferred email service provider.
The secret to a successful email strategy lies in interesting, persuasive copy that speaks directly to the customer. From subject lines to calls to action, our content team draw on years of direct marketing expertise to craft a message that gets your customers to act.
Bulk email marketing campaigns rely on a host of tricks and tips to achieve the best results. Whether it’s contact list segmentation, managing subscription preferences or staggering sends for maximum effect, our specialists know how to get the best out of bulk email.
At Novus, we’re driven by results, so we’ll dive into the analysis to let you know exactly what worked, what didn’t, and how much revenue each send generated. Expect thorough, accurate reporting that gives you all the insights your business needs.
Get in touch
Whatever your query or requirements, we’d love to hear from you.
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There’s no charge to meet and discuss, so get in touch with us today and find out what we can do for you.
We have been very impressed with the service from Novus since the beginning. They have provided us with the right solutions for our business and been very efficient in ensuring a smooth transition from our previous provider, without any downtime. Overall the stability and reliability of our IT services have been greatly improved.I have been very impressed thought the whole on-boarding process, from making sure that we picked the correct services to delivering them, I would say that you have set the benchmark in customer support.
I just felt it necessary to take time out to thank you and your team for all their enthusiasm and help since you have taken over our IT support. Both the level of expertise and the swiftness in dealing with our queries is quite astounding and we are very grateful that we have found you to take over our IT support because in the past we have had some very bad experiences. The congratulations is to all your team to celebrate their exceptional service.
I have been very impressed thought the whole on-boarding process, from making sure that we picked the correct services to delivering them, I would say that you have set the benchmark in customer support.
As a charity we have a number of financial constraints as you will appreciate; wherever Novus can supply us with cheaper but quality value items (software/ hardware/ Comms support) they have. They have negotiated contracts and disputes for us, not part of the package, and resolved a number of issues. They really are ethical ICT and they will go the extra mile for you.
I have been working with Novus for over 2 years now and can attest to their excellent service and professionalism. They are always open to discussion and they have adapted well to changes in our business strategy. Time and again we put Novus to task in all areas of our business and they come through with cost-effective and future-proof solutions that the business can rely on. I would highly recommend any of their vast array services to anyone in the tech industry.
